Use this handy tool to check title tags across a bunch of URLs.
Enter some web site URLs (for example “http://www.netconcepts.com”):
In this website audit published on Practical eCommerce, Netconcepts’ founder and President Stephan Spencer reviews one of the Internet Retailer 500 companies, Beachaudio.com. Stephan’s review came at a key moment for their business; they had performed an SEO overhaul of their site back in April.
Continue reading »With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:
To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.
In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.
Stephan Spencer writes, “The more effectively you delegate, the faster you will excel in your career. Even if you don’t have any direct reports in your job function—perhaps you are in an entry-level marketing assistant position—you can still delegate by having one or more virtual assistants, or “VAs.” In this article, Stephan talks about how savvy resource management can affect your bottom line.
Continue reading »“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.
Continue reading »PJ Fusco, Lead Strategist for GravityStream, blends her traveling experiences with SEO “best practices.”
“I’ve been on the road the past couple weeks, looking for my luggage in North Carolina, doing carry-on only for two days in Texas, and estimating the odds of getting the same crabby cab driver for two consecutive days in San Francisco.
These are my three reasons why you shouldn’t bother to read this column. Unless, of course, you’re curious about how I’m going to bind each of these ridiculous-to-sublime events into a little SEO (define) insight and advice.”
For more about SEO good habits that can be gleaned from real life relationships, cab drivers, and luggage checks, read PJ Fusco’s ClickZ article available here.
Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.
In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.
Continue reading »In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.
Continue reading »Stanford University Tech Briefings — Palo Alto, CA
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…
In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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